:

- Execute and manage paid marketing campaigns across platforms such as Facebook, LinkedIn, affiliate partners, and Google (lead generation experience preferred)
- Develop campaign structures based on program requirements
- Develop media plans for programs by inferring data from past campaigns
- Draw insights and conclusions from data
- Be good with data and analysis and make data-backed campaign decisions
- Collaborate with cross-functional teams to coordinate creatives and landing page development
- Continuously monitor campaigns, optimizing marketing bids and strategies to maximize ROI
- Monitor and control cost metrics such as CPL [Cost Per Lead] and CAC [Customer Acquisition Cost] within specified benchmarks
- Have a valuable command of English and guide the creative team to deliver high-quality copy, content,



and creatives
- Utilize hands-on expertise in Excel formulas and PivotTables for simplified reporting
- Prepare daily, weekly, and monthly reports, providing insights into campaign performance
- Be well-versed in executing communication channels such as, but not limited to, WhatsApp, SMS, and Email

EXPERTISE AND QUALIFICATIONS

- Experience with Salesforce is an added advantage
- Experience working in a lead generation business is an added advantage
- Expertise in paid marketing and performance marketing
- Proficiency in Microsoft Excel
- Understanding of marketing channels and attribution

📌 Assistant Manager - Performance Marketing (Mumbai)
🏢 Timespro
📍 Mumbai