Designation

Assistant Manager – Innovations, Packaged Foods Function

Marketing Location

Mumbai Reporting To

VP – Innovations, Packaged Foods What are the Key Deliverables in this role?

Financial Outcomes

Evaluation and Validation: The incumbent will be responsible for

- Managing the medium/long term pipeline of new products in-line with the business goals .
- Conduct rigorous testing and validation of innovation P&L; by liaising with Finance, R&D;, Factory etc

Customer Service:

Consumer centric mindset

- Closely track the category for competition mapping and new trends for growth and plan innovation pipeline
- Leverage different idea generation platforms to identify the trends, conversations and input it in the NPD process
- Conduct consumer connects to mine consumer insights and work collaboratively with R&D; team to launch new products

Internal Processes

- Project Management, Collaboration and Knowledge Sharing:
- Drive the NPD agenda in line with business priorities - initiatives that will deliver on targets for NDP as a % of turnover
- Manage the innovation funnel stage gate process for key projects in line with business KPIs
- Work closely with cross functional teams to deliver on the strategic pillars of the NPD funnel; drive ownership and accountability across the organization for NPD projects
- Develop the product specifications in consultation with the consumer insights, marketing, sales, packaging, regulatory and the R&D; teams
- Draw the GTM strategy along with brand team for the NPD brands and lead the launch of the products
- Lead research processes both qual and quant for all NPD projects




- Lead the launch for NPD in case of new products / brands successfully transition to marketing team at a later stage – work closely with sales & category teams to see projects through to the market execution stage
- Responsible for all marketing activities for the related Portfolio – interaction with agency in product & communication development, promotions
- Assist in the IO/PO Creation and execution

Innovation and Learning

- Support the process of shoot/asset creation by close partnership with agency partners and freelancer ecosystem
- Building Claims tool kit - building a ready toolbox backed with defendable evidence to support Scientific /Technical /Marketing Claims through Commissioned Studies - Kantar, Clinical, Retail, etc. Laison with R&D; /technical team to test
- Support Lead, design & deliver on impactful consumer facing 360 degree activation campaigns across platforms
- Help Proving superiority at Point of Sale - Implementing efficient and scalable superiority activation programs customizable for market type/channels.

What are the Critical success factors for the Role ?

- Educational Qualification – MBA or non MBA with experience in innovations role works well
- 2-5 years of relevant work experience
- Great inter-personal, presentation & communication skills

What are the Desirable success factors for the Role?

- Have worked in BTL / Event led role / organization with some creative development
- Fluent in Excel working with ability to run wide-ranging formulas
- Fluent in oral and written communication & ability to deliver multiple tasks under timelines
- Experience in brand management preferred

📌 Assistant Manager - Innovations (India)
🏢 Tata Consumer Products
📍 India