Job Title: Assistant Manager – Marketing
Function: Marketing
Reports to position: Marketing Lead – PGP Suite
Location: Hyderabad

Job Purpose
The Assistant Manager will support marketing communications and day-to-day marketing operations across the PGP Suite, ensuring campaigns, content and events are planned and delivered effectively. The role will help keep marketing initiatives on track and contribute to stronger marketing outcomes.
The Assistant Manager should be adept at stakeholder management, demonstrate growth-hacking skills, and ensure marketing initiatives are aligned with business objectives. The role will entail outreach for student and alumni blogs, crafting event campaigns and communications, developing creative assets for programme outreach, maintaining and repurposing content repositories across channels, and coordinating promotional activities to enhance brand visibility and audience engagement.

Job Outline
Comms, Campaign & Stakeholder Management (Planning, Process, Execution & Tracking):
• Support campaign planning and rollout across channels,



aligning communication requirements, timelines and dependencies for PGP Suite programmes.
• Coordinate with cross-functional teams across creative, digital, admissions, student affairs, alumni, tech and analytics to ensure timely execution of campaign deliverables.
• Maintain structured marketing calendars, campaign trackers and standardised workflows to ensure timely delivery, quality control and process adherence.
• Create and maintain dashboards and reports to provide stakeholders with explicit visibility into marketing performance.
• Monitor campaign KPIs, identify performance gaps and translate insights into actionable optimisation measures.

Event Planning, Operations & Marketing:
• Develop event strategy and GTM plans, including themes, audience approach and success metrics.
• Lead end-to-end event project management and execution, including timelines, venue, speakers, AV, vendors, stakeholder coordinat

📌 Assistant Marketing Manager (Hyderabad)
🏢 Indian School of Business
📍 Hyderabad