About KodeKloud
KodeKloud is a fast-growing EdTech SaaS company dedicated to transforming the way businesses and individuals upskill in DevOps, Cloud Computing, and AI through hands-on, real-world labs.
Trusted by over 1.5 million users worldwide and ranked #4 on the Straits Times’ list of fastest growing companies in 2024, KodeKloud champions a remote-first workforce, allowing team members to work from anywhere. We are passionate about creating a culture of learning, collaboration, and growth.

Role Overview
We’re hiring a Manager, Lifecycle Marketing to own the strategy and execution of campaigns that grow activation, conversion, retention, reactivation, and lifetime value (LTV) across KodeKloud’s user base.

This is a cross-functional role for someone who thinks in journeys and cohorts - partnering closely with our Acquisition, Retention, and Product Marketing leads to plan and run campaigns across the full user lifecycle, from a current signup’s first win to re-engaging lapsed users and growing long-term value. You’ll set the goals, shape the roadmap,



orchestrate personalized campaigns and turn the lifecycle into a measurable growth engine across every channel.

Key Responsibilities
• Own the lifecycle marketing strategy and roadmap end to end - planning and running campaigns that grow the metrics that matter: activation, conversion, engagement, retention, reactivation, and lifetime value (LTV).
• Design and run campaigns across the full journey - onboarding and activation, nurture and engagement, conversion, retention, win-back and reactivation, and upsell/cross-sell to grow LTV.
• Partner with the Acquisition, Retention, and Product Marketing teams to align on goals, audiences, and messaging, and to plan and execute campaigns as one coordinated growth motion.
• Orchestrate campaigns across channels - email, push, web push, in-app, and web - choosing the right channel mix for each objective rather than defaulting to any single channel.
• Own segmentation and cohort

📌 Lifecycle Marketing Manager (India)
🏢 KodeKloud
📍 India