Job Title: Assistant General Manager Meta Ads (Function Lead)

Location: Gurgaon

Experience: 8–12 Years

Industry: E-commerce / D2C / Premium Lifestyle

Function: Digital Marketing / Performance Marketing

About the Role

We are looking for an experienced Assistant General Manager – Meta Ads (Function Lead) to lead the paid social function across a multi-brand e-commerce/D2C portfolio.

The role will be responsible for owning the Meta Ads strategy, budget, performance, account structure, creative testing and signal quality, while also building and managing the paid social team.

This is a hands-on leadership role where the first few months will involve both team building and strengthening the overall Meta Ads ecosystem.

Key Responsibilities

- Own the Meta Ads budget and performance targets across the portfolio.
- Manage the split between prospecting, retargeting and Advantage+ Catalogue campaigns.
- Rebuild and standardise campaign structures, audience strategies, exclusion logic and creative testing frameworks.
- Own Conversions API (CAPI) implementation, event match quality, deduplication and catalogue feed health.
- Develop and manage a structured creative testing and refresh pipeline in collaboration with Content and Editorial teams.
- Build differentiated paid-social strategies based on individual brand/customer segments.
- Manage influencer-adjacent paid amplification and partnership advertising formats.
- Hire, develop and manage the paid social team.
- Establish operating processes and performance rhythms for the function.




- Track incrementality in addition to platform-reported ROAS and conduct holdout/geo tests wherever appropriate.

Key Success Metrics
- Meta-attributed and blended ROAS / MER against targets.
- Event Match Quality and CAPI coverage.
- Creative testing velocity and winning creative percentage.
- New customer acquisition cost and first-purchase volume.
- Catalogue coverage and Advantage+ share of spend.
- Successful hiring and onboarding of the paid social team.

Required Skills & Experience
- 8–12 years of experience in Performance Marketing.
- Minimum 5 years of hands-on experience managing Meta Ads for an e-commerce or D2C business.

- Robust expertise in

- Meta Ads

- Advantage+ Shopping

- Catalogue Ads

- Conversions API (CAPI)

- Signal quality and troubleshooting
- Strong understanding of creative testing frameworks and performance creative.
- Experience with incrementality testing and understanding of the limitations of platform-reported ROAS.
- Prior experience hiring and managing paid social/performance marketing specialists.
- Ability to independently manage the function and deliver performance while building the team.

Good to Have
- Experience in luxury, fashion, jewellery or premium lifestyle categories.
- Experience managing multiple brands with distinct brand voices under one advertising structure.
- Exposure to AI-assisted creative production workflows.
- MBA or equivalent qualification preferred.

Interested candidates can share their updated CV at [email protected]

📌 Assistant General Manager- Meta Ads (Function Lead) (Gurugram)
🏢 VBeyond
📍 Gurugram