Assistant General Manager Google Ads (Function Lead)

Industry: Premium / Luxury Retail & E-commerce

Experience: 8–12 Years

Function: Performance Marketing / Digital Marketing

Location: Gurgaon

Role Overview

We are hiring for a senior Performance Marketing leader to take complete ownership of the Google Ads function for a leading premium/luxury retail and e-commerce organization.

The role will be responsible for Google Ads P&L;, media efficiency, revenue contribution, performance strategy and team leadership across multiple business properties. This is a strategic leadership position and is not focused on day-to-day campaign execution.

Key Responsibilities

- Own the annual and monthly Google Ads budget and P&L;, allocating spends across multiple properties and brand tiers.
- Define and maintain the overall Google Ads account architecture, including campaign structure, bidding strategy, feed hygiene, audience signals and negative-keyword governance.
- Drive the right mix of Performance Max, Demand Gen and Search campaigns based on business objectives.
- Own the test-and-learn roadmap, evaluating campaign performance and scaling or discontinuing initiatives based on data.
- Manage co-op/MDF-funded campaigns with premium/luxury brand partners.
- Partner with the SEO function to optimise paid and organic search performance,



including brand-term defence and search share of voice.
- Own end-to-end conversion tracking and measurement, including GA4, enhanced conversions, offline conversion imports and consent-mode compliance.
- Build and strengthen the performance marketing team, including hiring, capability development and KRAs.
- Present monthly performance reviews and forward-looking plans to senior leadership.

Candidate Profile
- 8–12 years of experience in Performance Marketing, with at least 5 years of hands-on ownership of Google Ads at scale.
- Strong experience in e-commerce or high-AOV retail is essential.
- Proven experience managing a significant annual Google Ads budget, with robust understanding of budget allocation and performance optimisation.
- Deep expertise in Performance Max, Google Shopping, feed optimisation, tROAS bidding and Merchant Centre diagnostics.
- Strong knowledge of GA4, attribution and conversion tracking.
- Experience managing and hiring a team of 4+ members.
- Ability to confidently present and defend performance and budget decisions to CXO/Senior Leadership.
- MBA or equivalent qualification preferred.

Interested candidates can share their updated CV at [email protected]

📌 Assistant General Manager- Google Ads (Function Lead) (Gurugram)
🏢 VBeyond
📍 Gurugram