Company:

MAPYR is the Master Distributor of world-leading baby and children’s gear brands across the Middle East. The company is present in more than 300 outlets in the entire GCC region.

Role Overview

We are looking for a data-driven and versatile Digital Marketing Assistant to own and execute our full-funnel paid media strategy across Meta (Facebook/Instagram), TikTok, and the Google ecosystem (Search, Shopping, PMax, YouTube).

You will be responsible for driving high-intent customer acquisition, maximizing revenue, and ensuring a strong Return on Ad Spend (ROAS) for our D2C business. This role requires a hybrid performer who is equally comfortable optimizing a TikTok creative as they are managing a Google Shopping feed and keyword bidding strategy.

Key Responsibilities

A. Paid Social Campaigns (Meta & TikTok)

- Plan, execute, and scale paid campaigns across Meta Ads Manager and TikTok Ads Manager.
- Drive full-funnel performance: prospecting, retargeting, and retention campaigns.
- Optimize campaigns daily based on CAC, ROAS, CTR, CPM, and conversion rates.
- Work closely with creative teams to brief and iterate on high-performing ad creatives (UGC, hooks, scripts, formats).
- Conduct A/B testing across creatives, audiences, and bidding strategies.
- Manage pixel tracking, event setup, and attribution (Meta Pixel, TikTok Pixel).

B. Paid Search & Shopping Campaigns (Google Ads)

- Plan and execute campaigns across Google Ads (Search, Performance Max, Shopping, Display, YouTube).
- Own keyword strategy, bidding, and budget allocation to maximize conversions.




- Optimize product feeds and manage the Google Merchant Center for Shopping and PMax campaigns.
- Monitor and improve Quality Score, impression share, and cost efficiency.
- Conduct keyword research, competitor benchmarking, and search trend analysis.
- Set up and manage conversion tracking via Google Tag Manager (GTM) and GA4.

C. Analytics, Reporting & Cross-Functional Collaboration

- Analyze campaign performance and generate actionable insights for scaling and efficiency.
- Build and maintain daily/weekly/monthly reporting dashboards.
- Collaborate with the website/eCommerce team to improve landing page conversion rates and user experience.
- Track competitor activity and emerging trends across all digital platforms.

Skills and requirements:

- 1–3 years of hands-on experience in performance marketing (D2C/eCommerce preferred).
- Dual-platform expertise: Strong, demonstrable experience in both:
- Meta Ads Manager (Facebook/Instagram) and/or TikTok Ads Manager.
- Google Ads (Search, Shopping, and Performance Max).
- Deep understanding of D2C funnels, attribution models, and the customer lifecycle.
- Experience with creative testing and UGC-driven performance.
- Analytical mindset with solid Excel/Google Sheets skills.
- Familiarity with analytics and tracking tools (e.g., Google Analytics GA4, Google Tag Manager, Shopify, AppsFlyer).
- Ability to thrive in a fast-paced, experimentation-driven environment.

Reporting line

This position reports to the Head of E-Commerce – D2C

📌 Assistant Digital Marketing (Delhi)
🏢 MAPYR INTERNATIONAL GENERAL TRADING DWC-LLC
📍 Delhi