Assistant Brand Manager – Fashion & Brand Operations

About the Role

AASA BY SIMRAN is looking for a highly proactive, organised and responsible Assistant Brand Manager to work closely with the Founder and support the day-to-day growth and execution of the brand.

This is a high-responsibility, hands-on role for someone who can take ownership, follow up with different teams, identify problems and make sure things get done on time. The ideal candidate should be energetic, organised, solution-oriented and have a strong understanding of fashion, branding, e-commerce and sales.

Key Responsibilities

- Work closely with the Founder and execute tasks, priorities and projects assigned by her.
- Act as the Founder’s point of coordination across different aspects of the business.
- Monitor sales performance and identify reasons for dips in sales, pending leads, missed opportunities and areas requiring immediate action.
- Coordinate with the sales team and ensure leads are being followed up and converted.
- Monitor the website regularly — product uploads, pricing, inventory, banners, collections, offers, content and overall customer experience.
- Ensure Instagram and other social media platforms are updated according to the content calendar and brand strategy.
- Coordinate with the content, photography, design and social media teams to ensure timely execution.
- Coordinate with multi-designer stores, boutiques and retail partners and explore new opportunities for the brand.
- Identify and connect with stylists, influencers, fashion consultants and industry professionals for potential collaborations and brand placements.
- Assist in planning and executing launches, campaigns, exhibitions, pop-ups and brand activations.




- Track pending tasks and continuously follow up with team members, vendors and external partners.
- Prepare basic sales, marketing and business performance reports for the Founder.
- Conduct regular checks across the business to identify what is pending, what is not working and what needs attention.
- Ensure the Founder’s instructions are converted into actionable tasks and completed within deadlines.
- Maintain strong communication between the Founder and different departments.
- Take ownership of projects from planning to execution, rather than simply waiting for instructions.

The Ideal Candidate

- 2–5 years of experience in brand management, fashion, marketing, e-commerce, retail or business operations.
- Solid communication and follow-up skills.
- Highly organised and excellent at multitasking.
- Proactive and capable of identifying problems without being told.
- Strong sense of ownership and responsibility.
- Comfortable working in a fast-paced founder-led fashion business.
- Good understanding of Instagram, Shopify/e-commerce and digital marketing.
- Strong networking and relationship-building skills.
- Passion for fashion and luxury/premium brands.
- Should be comfortable coordinating with multiple people and departments.
- Must be a doer and executor, not just a planner.

What This Role Requires

This position requires someone who can think, coordinate, follow up and execute. You will work closely with the Founder and will have visibility across sales, marketing, website, social media, retail partnerships, stylists, launches and overall brand growth.

Compensation: Competitive salary performance incentives, depending on experience and capability.

Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Assistant Brand Manager (Sector 40)
🏢 AASA BY SIMRAN
📍 Sector 40