Summary
We are looking for a creative and detail-oriented Social Copywriter who can craft compelling, platform-native content that strengthens brand voice, drives engagement, and builds meaningful connections with the audience. This is an execution-focused role and does not own content strategy, content planning, or messaging frameworks.

Technical Skills
• Excellent English writing and editing skills

• Strong storytelling and creative writing ability

• Understanding of social media trends and platform-specific content

• Ability to write for multiple formats, including short-form, long-form, and video

• Strong attention to detail and proofreading skills

• Ability to manage multiple projects and meet deadlines

• Experience writing for influencer marketing campaigns (preferred)

• Understanding of SEO keyword research / Youtube

• Understanding of consumer behavior and digital content best practices (preferred)

• Experience working with quick-paced, high-growth brands (preferred)

Key Responsibilities
Social Media Copywriting

• Write engaging,



platform-specific social media captions

• Develop short-form video scripts for Reels and other social-first content

• Create compelling story copy, hooks, and content introductions

• Adapt writing style for different platforms while maintaining a consistent brand voice

Campaign Copywriting

• Translate campaign briefs into engaging copy across multiple content formats

• Write campaign messaging for social media campaigns, brand films, video scripts, and content series

• Ensure storytelling remains consistent across all campaign touchpoints

Influencer & Creator Content

• Develop influencer collaboration briefs based on campaign direction

• Write creator scripts and talking points that feel authentic and easy to execute

• Support influencer collaborations with clear and engaging communication aligned with the brand voice

• Create community-focused and educational storytelling content

• Simplify technical or prod

📌 Social Copywriter (Panchkula)
🏢 Re'equil India Private
📍 Panchkula