About the job
Job Title : Performance Marketing Specialist
Location : Chennai, India (In office)
Job Type : Full-Time
Experience : 2-5 Years

Mandatory Requirements
• Proven experience in managing performance marketing campaigns is a must.
• Must have handled high-value advertising accounts with significant budgets (₹1 Cr+ across platforms)
• Hands-on expertise in Meta Ads and Google Ads is required.
• You will be evaluated during the interview using a live ad account.
• Apply only if you are currently based in Chennai

What You’ll Own
• Client Strategy & Communication
• Own and lead ad campaigns across Meta, Google, TikTok, LinkedIn, Snapchat, and more
• Develop case studies that go beyond vanity metrics — we focus on revenue, not just ROAS
• Be the strategic point of contact for multiple clients, managing expectations, timelines, and campaign performance.
• Lead discovery calls, gather briefs, present ideas, and deliver performance reports.
• Translate business goals into high-impact creative strategies for social and digital channels.

Team Leadership & Management




• Build systems, manage a team of performance marketers, and scale brands aggressively
• Manage a multi-disciplinary team.
• Assign tasks, review output, guide improvements, and ensure delivery meets expectations and deadlines.
• Conduct weekly stand-ups, sprint reviews, and creative brainstorming sessions.
• Mentor junior team members and help build leadership internally.

Reporting, Analytics & Optimization
• Track KPIs like ROAS, CPA, engagement, CTR, reach, and more using tools like GA4, Meta Suite, Looker Studio.
• Use insights to recommend creative and strategic changes — don’t just report numbers, act on them.
• Collaborate with developers or media buyers on tracking setups (GA4, Pixels, UTMs, etc.).

Ideal Candidate Profile
• 2-5 years of Experience in Performance Marketing, Digital Marketing, and Campaign Optimization
• Should have managed ad budgets of ₹1 Cr+ across platforms
• Prior team manage

📌 Performance Marketing Specialist (Chennai)
🏢 zynith labs
📍 Chennai