Key Responsibilities

Account-Based Marketing Manager - Gurgaon (Must have IT or Consulting background)

About the Role
We are looking for an experienced ABM Manager to develop and execute account-based marketing strategies that engage high-value target accounts and drive qualified pipeline.
Key Responsibilities
• Develop and execute ABM strategies and campaigns for key target accounts.
• Work closely with Sales, Business Development, and Marketing teams to identify and engage priority accounts.
• Research target accounts, identify key decision-makers, and develop account-specific messaging.
• Plan and execute personalized campaigns across email, LinkedIn, content, webinars, events, and other channels.
• Create and manage account-specific content and marketing assets.
• Track campaign performance, engagement, pipeline contribution, and ROI.
• Maintain account lists, segmentation, and campaign data in CRM/marketing automation platforms.




• Continuously optimize campaigns based on account engagement and performance insights.

Requirements
• 8+ years of experience in B2B marketing, ABM, demand generation, or account marketing.
• Hands-on experience managing ABM campaigns and targeted account programs.
• Robust understanding of B2B buyer journeys and lead/account nurturing.
• Experience working with CRM and marketing automation tools.
• Strong communication, analytical, and project management skills.
• Ability to collaborate effectively with Sales and Business Development teams.

Good to Have
• Experience with Salesforce, HubSpot, LinkedIn Campaign Manager, 6sense, Demandbase, or similar platforms.
• Experience in IT services, SaaS, consulting, or technology businesses.
• Understanding of intent data, account scoring, and pipeline attribution.

📌 ABM Manager (India)
🏢 Worxwide Consulting
📍 India