CRO Specialist
Location: Hyderabad, India
Experience: 3–5 Years
Employment Type: Full-time
Company: vidaXL
About the Role
We are looking for a CRO Specialist to join our team and help optimize the webshop experience through data-driven experimentation and conversion rate optimization.
In this role, you will own the end-to-end A/B testing process, from researching customer behaviour and identifying optimization opportunities to developing hypotheses, setting up experiments, analysing results and defining actionable follow-up plans.
You will work closely with Product, UX, Analytics, Development and Marketing teams to improve the customer journey and support a solid culture of data-driven decision-making.
Key Responsibilities
Research & Insights
• Analyse website performance, customer journeys and conversion funnels to identify CRO opportunities.
• Collaborate with Product, UX and Analytics teams to understand customer behaviour.
• Translate data and research insights into clear, testable hypotheses.

A/B Testing & Experimentation
• Own the end-to-end A/B testing process,



including scoping, hypothesis development, prioritisation, KPI definition, experiment setup, QA, launch, monitoring and analysis.
• Ensure experiments are correctly implemented, tracked and aligned with business objectives.
• Analyse experiment results and translate findings into actionable recommendations.
• Maintain accurate experiment documentation and contribute to the experimentation knowledge base.

CRO Process Optimization
• Improve CRO processes and ways of working to increase the efficiency and quality of experimentation.
• Contribute to building and scaling an experimentation culture across teams.

Stakeholder Management
• Communicate experiment progress, timelines, dependencies, results and next steps.
• Present experiment findings and recommendations to both technical and non-technical stakeholders.
• Work effectively with international and cross-functional teams.

Team Collaboration
• Co

📌 CRO Specialist (Hyderabad)
🏢 vidaXL
📍 Hyderabad