Area Sales Manager (ASM) Built-in Appliances

Location: Delhi NCR

Company: Luxury Personified LLP

About the Company

Luxury Personified LLP is a leading distributor of premium and luxury consumer electronics and lifestyle brands in India. The company is expanding its presence in the premium kitchen and built-in appliances segment through strategic channel partnerships and retail expansion across India.

Position Overview

We are seeking an experienced and performance-driven Area Sales Manager (ASM) Built-in Appliances for the Delhi/NCR region. The role involves driving sales growth, expanding the channel network, and developing strong relationships with kitchen studios, architects, interior designers, dealers, and distributors for premium built-in appliance brands.

The ideal candidate should have experience in brands such as Hfele, Faber, or similar premium appliance/lifestyle brands.

Key Responsibilities

- Achieve sales targets for built-in appliances across Delhi/NCR territory.
- Develop and strengthen relationships with dealers, distributors, kitchen studios, architects, and interior designers.
- Expand market reach by appointing new channel partners and retail counters.
- Promote premium built-in kitchen appliances and ensure strong brand visibility in the market.
- Conduct product presentations, demonstrations, and training sessions for partners and customers.
- Monitor market trends, competitor activities, pricing, and customer requirements.
- Coordinate with marketing teams for promotional campaigns and lead generation activities.




- Manage distributor stock levels, secondary sales, and sales forecasting.
- Ensure timely collections and smooth business operations within the assigned territory.
- Maintain regular reporting on sales performance, pipeline, and market feedback.

Desired Candidate Profile
- Graduate/Postgraduate in Business Administration, Marketing, or related field.
- 4-8 years of experience in built-in appliances, modular kitchen, consumer durables, or premium home solutions industry.
- Prior experience with brands like Hfele, Faber, Kaff, Bosch, Siemens, Elica, or similar brands preferred.
- Strong network within kitchen studios, architects, interior designers, and dealer channels in Delhi/NCR.
- Excellent communication, presentation, and negotiation skills.
- Self-driven, target-oriented, and capable of handling territory independently.
- Proficiency in MS Office and sales reporting tools.

Preferred Industry Background
- Built-in Kitchen Appliances
- Modular Kitchen Solutions
- Consumer Durables
- Home Automation & Luxury Living Solutions
- Premium Home & Lifestyle Products

Key Skills
- Channel Sales
- Dealer & Distributor Management
- Architect & Designer Relations
- Business Development
- Built-in Appliances Sales
- Retail Expansion
- Territory Management
- Market Development
- Relationship Management

Compensation & Benefits
- Competitive salary with attractive incentives
- Chance to work with premium and luxury brands
- Career growth in an expanding luxury lifestyle organization
- Dynamic and collaborative work environment

📌 Area Sales Manager - Built-in Appliances (New Delhi)
🏢 Luxury Personified
📍 New Delhi