Job Purpose

Jolly Engineering Works is looking for a field-driven Area Sales Manager (ASM) for the Calicut territory. The ASM will report directly to the Regional Sales Manager (RSM) and take complete ownership of ground-level sales execution. The main focus of this role is to increase counter-share, drive sales volumes across our hardware and plywood portfolios, and aggressively expand our retail and dealer network across Calicut and the Malabar region.

Key Responsibilities

· Target Achievement: Drive primary and secondary sales volumes to consistently hit monthly, quarterly, and annual targets in the Calicut territory.

· Jolly Product Portfolio Focus: Maximize ground-level sales for core focus product lines:

- Hinges & Door Closers: SS Butt Hinges, Bearing Hinges, 3D Quadrant Hinges, and Tec-Soft Auto Closing Hinges.
- Premium Handles: Promote designer ranges including Grandeur, Premium (CETO, ERIS, Jade), and Econ Mortice handles.
- Kitchen & Security: Expand placement for Telescopic Drawer Slides, LED Slim Tandem Boxes, and high-security Digital Locks.

· Dealer Network Expansion: Conduct regular market mapping to find, evaluate, and onboard new retail counters, sub-dealers, and secondary stockists in the region.

· Counter Management: Ensure deep market penetration by keeping strong regular contact with existing dealers, resolving their queries, and maximizing counter visibility over competitors.

· Influencer & B2B Management: Regularly meet and build networks with local architects, interior designers, contractors, premium carpenters, and modular kitchen manufacturers to specify Jolly products in active projects.





· Team Performance: Lead and work directly with field Sales Executives. Conduct joint market visits daily to monitor and guide their performance.

· Market Intelligence & Reporting: Track competitor pricing, promotional schemes, and product variants. Provide regular feedback and ground reports to the RSM.

· Payment & Credit Control: Ensure disciplined market collections. Coordinate strictly with dealers and distributors to clear outstanding payments within agreed credit cycles.

Required Qualifications & Skills

· Education: Graduate degree is required. An MBA in Marketing or a related field is highly preferred.

· Experience: Minimum 5 to 8 years of successful on-field sales experience in Architectural Hardware, Plywood, Laminates, or the Building Materials industry.

· Product Familiarity: Prior experience in distributing and selling premium fixtures (e.g., locks, high-end hinges, architectural handles, or kitchen drawer systems) is highly valued.

· Territory Knowledge: Deep knowledge of the Calicut / Malabar retail dealer network and strong personal connections with hardware counters in the region.

· Language & Travel: Fluent verbal communication in Malayalam is mandatory; skilled English & Hindi is preferred. Must possess a valid two-wheeler/four-wheeler license and be ready for extensive daily local field travel.

· Skills: Strong negotiation capabilities, excellent relationship management, relationship building with local carpenters/contractors, and familiarity with using basic field-reporting apps or CRMs.

Pay: ₹50,000.00 - ₹75,000.00 per month

Work Location: In person

📌 Area Sales Manager (ASM) (Chennimalai)
🏢 Jolly Engineering Works
📍 Chennimalai