- Area Sales Manager (Affordable LAP)

Company Overview

Purple Finance Ltd. is a rapidly growing RBI-registered NBFC committed to providing accessible financial solutions to underserved and emerging customer segments across India. We specialize in Affordable Loan against Property (LAP) and MSME lending, empowering entrepreneurs and families with responsible financial support.

As we continue to expand our footprint, we are looking for dynamic sales leaders who can drive business growth while maintaining the highest standards of portfolio quality.

Position

Area Sales Manager - Affordable LAP

Location: Ahmedabad

Department: Sales

Industry: Micro-LAP / Affordable Finance / MSME Lending

Role Summary The Area Sales Manager will be responsible for driving business growth in the Affordable Loan against Property (LAP) segment by leading branch sales operations, developing high-performing teams, and building a healthy loan portfolio. The role requires strong leadership, market development expertise, and a customer-centric approach while ensuring portfolio quality and collection efficiency.

Key Responsibilities- Drive business growth and achieve monthly disbursement targets.

- Develop and expand the Affordable LAP business across the assigned territory.
- Lead, mentor, and monitor Branch Managers, Relationship Managers, and Sales Executives.
- Ensure sourcing through DSAs, connectors, builders, and direct channels.
- Build and maintain a high-quality loan portfolio with controlled delinquency.
- Monitor collection efficiency and portfolio health.
- Identify new business opportunities and strengthen market presence.




- Maintain robust relationships with customers, channel partners, and key stakeholders.
- Ensure compliance with RBI regulations and internal credit policies.
- Review daily, weekly, and monthly business performance and implement corrective actions.
- Coordinate closely with Credit, Operations, Legal, and Collections teams for seamless customer on boarding.
- Prepare business MIS, sales reports, and productivity dashboards.

Eligibility Criteria

Education

- Bachelors Degree in any discipline.
- MBA/PGDM will be an added advantage.

Experience

- 8-10 years of relevant experience in NBFC, Housing Finance, or MSME Lending.
- Proven experience in the Affordable Loan against Property (LAP) business.
- Demonstrated success in achieving sales and disbursement targets.
- Experience in team handling and territory management is mandatory.
- Candidates currently working as Area Sales Manager in the Affordable LAP segment are encouraged to apply.

Required Skills

- Affordable LAP Business

- Sales Business Development

- Team Leadership

- Portfolio Management

- Collections Management

- DSA Channel Development

- Territory Management

- Market Expansion

- Customer Relationship Management

- Negotiation Communication Skills

- MIS Performance Reporting

Preferred Industry

- NBFC

- Affordable Housing Finance

- MSME Lending

- Micro LAP

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Area Sales Manager-Ahmedabad
🏢 Purple Finance
📍 Ahmedabad