Company Description Reliance Consumer Products Limited (RCPL) is focused on building purpose-driven consumer brands and creating India’s largest and most valued consumer brands organization. The company delivers affordable and accessible products designed to delight households across the country, with brands such as Campa in Beverages, Independence in Staples, and Maliban in Foods. RCPL combines deep local insights with global aspirations to redefine the fast-moving consumer goods (FMCG) experience.

Team members are encouraged to take ownership, experiment, and drive impact, with strong visibility, direct access to leadership, and opportunities for rapid professional growth. Joining RCPL means contributing to a broader movement to shape the future of FMCG in India.

Role Description The Area Sales Executive is a full-time, on-site role based in Bengaluru, responsible for driving sales growth and market development within an assigned territory. This role includes achieving sales targets, managing distributors and key retail partners, and ensuring effective placement, visibility, and availability of RCPL products across channels.

The Area Sales

Executive monitors market trends and competitor activities, executes promotions and trade marketing initiatives, and supports new product launches in alignment with brand strategies. Daily activities involve regular field visits, route planning, performance tracking, and reporting,



along with close collaboration with cross-functional teams such as marketing, supply chain, and finance. The role also includes building strong relationships with trade partners and guiding field sales representatives to deliver consistent execution and customer satisfaction.

Qualifications

- Robust sales, negotiation, and relationship-building skills, with the ability to manage distributors and retail networks effectively.
- Proficiency in territory planning, market analysis, and performance tracking, using data to drive decisions and actions.
- Experience in trade marketing execution, in-store visibility initiatives, and promotion management in FMCG or related sectors.
- Ability to work independently in the field, prioritize tasks, and manage multiple stakeholders while maintaining high standards of execution.
- Good communication and presentation skills, including the ability to collaborate with cross-functional teams and report insights clearly.
- Prior experience in FMCG sales or consumer products, ideally in a similar area or territory management role.
- Bachelor’s degree in Business, Marketing, or a related field; relevant additional certifications in sales or retail management are an advantage.
- Comfort with basic digital tools and sales reporting systems; willingness to travel extensively within the assigned area.

📌 Area Sales Executive (Bengaluru)
🏢 Reliance Consumer Products
📍 Bengaluru