- Develop and achieve monthly and annual revenue targets for the assigned area.
- Manage B2B, B2C, corporate, hospital, doctor referral, and speciality marketing activities.
- Identify and develop new business opportunities within the assigned territory.
- Build and maintain strong relationships with doctors, hospitals, clinics, corporates, and referral partners.
- Plan and monitor daily field visits, client meetings, lead generation, and follow-ups.
- Generate new leads and convert them into regular business accounts.
- Coordinate with operations, logistics, billing, collections, and laboratory teams to ensure smooth client service.
- Monitor business generated, collections, new accounts, referrals, and conversion ratios.
- Conduct health camps, awareness programs, corporate wellness activities, and promotional campaigns as required.
- Track competitor activities, market trends, pricing, packages, and customer requirements.
- Ensure proper implementation of marketing SOPs, reporting systems, and company policies.
- Review the performance of BDEs and Marketing Executives in the assigned area.




- Conduct regular field reviews and provide guidance and support to the marketing team.
- Prepare daily, weekly, and monthly MIS reports covering visits, leads, business, collections, and team performance.
- Resolve client and service-related issues through effective coordination with concerned departments.
- Identify potential locations and support current branch and business expansion.
- Ensure timely collection of outstanding B2B payments in coordination with the Finance/Accounts Team.
- Report performance gaps, market developments, business opportunities, and operational concerns to senior management.

- Monthly revenue achievement

- New client/account acquisition
- B2B and corporate business growth

- Doctor/referral business
- Number of productive field visits
- Lead-to-business conversion

- Collection performance

- Client retention
- Health camps and corporate activities

- Team productivity
- Territory-wise business growth

Qualification Any Graduate / MBA in Marketing preferred

Experience

37 years of relevant experience, preferably in diagnostics, healthcare, hospitals

📌 Area Marketing Manager(Diagnostics) (Vijayawada)
🏢 Likhitha Diagnostics
📍 Vijayawada