- Develop and achieve monthly and annual revenue targets for the assigned area.

- Manage B2B, B2C, corporate, hospital, doctor referral, and speciality marketing activities.

- Identify and develop new business opportunities in the assigned territory.

- Build and maintain strong relationships with doctors, hospitals, clinics, corporates, and referral partners.

- Plan and monitor daily field visits, client meetings, lead generation, and follow-ups.

- Generate new leads and convert them into regular business accounts.

- Coordinate with operations, logistics, billing, collection, and laboratory teams to ensure smooth client service.

- Monitor business generated, collections, new accounts, referrals, and conversion ratios.

- Conduct health camps, awareness programs, corporate wellness activities, and promotional campaigns where required.

- Track competitor activities, market trends, pricing, packages, and customer requirements.

- Ensure proper implementation of marketing SOPs, reporting systems, and company policies.

- Review the performance of BDEs/Marketing Executives in the assigned area.

- Conduct regular field reviews and provide guidance to the marketing team.

- Prepare daily,



weekly, and monthly MIS reports covering visits, leads, business, collections, and performance.

- Resolve client/service-related issues through proper coordination with concerned departments.

- Identify potential locations and support new branch/business expansion.

- Ensure timely collection of outstanding B2B payments and coordinate with the finance/accounts team.

- Report performance gaps and significant market developments to senior management.

- Monthly revenue achievement

- New client/account acquisition
- B2B and corporate business growth

- Doctor/referral business

- Number of productive visits
- Lead-to-business conversion

- Collection performance

- Client retention
- Health camps and corporate activities

- Team productivity
- Territory-wise business growth

Qualification: Any Graduate / MBA in Marketing preferred

Experience: 2-5 years in diagnostics, healthcare,

Skills: Team management, business development, negotiation, communication, relationship management, MIS/reporting, and territory management.

📌 Area Marketing Manager(diagnostics) (Hyderabad)
🏢 Likhitha Diagnostics
📍 Hyderabad