The short version

You design and execute marketing analytics models, and you like doing it. Simply: you are a modeller. Every day that means MaxDiff and TURF, key driver analysis, cluster and latent class segmentation, conjoint and other choice models. You write the code, you run the estimation, you check the output, and you work with our client services team to shape the story the client needs. You will lean on AI heavily to do all of it faster and better. If this reads as a description of your actual job rather than of a job you have supervised, keep reading.

What you will personally build

At any point we have eight to ten studies running with an analytics component. Three or four are in heavy analysis at the same time, and those are yours. In a normal week you will:

• Specify and estimate a MaxDiff, run TURF on the output, and turn it around to the client services team on your own authority
• Build a key driver model, separate what is actually driving the outcome from what is collinear noise, and say what it means for the decision the client is making




• Prepare choice data and estimate a conjoint, working with the analytics lead on design and specification
• Run a segmentation, defend the number of segments you landed on, and profile them on variables you deliberately held out of the clustering
• Build the typing tool that goes with it, so the client can assign recent respondents to the segmentation after the study closes
• Write the code yourself, in R or Python, and be able to explain any line of it
• Use AI to get through all of that faster, with the verification discipline that makes the output trustworthy, and build the reusable pipelines so the next one is quicker still
• Keep your own view of which studies are coming, when data lands, and what each one will need from you

What this role is not

Being explicit here saves everyone time, ours included.

• Not a data processing role. You will prepare and validate analysis-ready datasets for your own models, w

📌 Marketing Science Analyst (India)
🏢 Talentra Global Group
📍 India