02 Oct
|
MetaMorph
|
Mumbai
About MetaMorph:
We at MetaMorph, empower startups to scale and innovate by placing people at the center of their strategy. With a proven track record of supporting over 220 startups, we specialize in aligning talent with organizational needs, enhancing employee skills, and transforming employer brands. Our data-driven insights fuel decision-making and provide comprehensive support for both acquisition and being acquired, ensuring you are covered from every angle - 360°
About the client:
Our Client operates in the FMCG and personal care industry, focusing on consumer products in the beauty, wellness, and lifestyle space.
The Role:
We are looking for a creative and strategic Brand Content & Strategy Head to own the brand's
content vision, strategy, and execution across digital and offline channels. The ideal candidate
will be responsible for developing the overall content and brand strategy, shaping the brand
narrative, managing content creation, ensuring brand consistency, and leading writers,
designers, and content creators to deliver engaging and impactful content that supports
business objectives.
Key Responsibilities:
• Develop and own the comprehensive brand content and strategy roadmap aligned with
the brand vision, marketing, and business goals.
• Lead the creation of high-quality content across websites, blogs, social media, email
marketing, video scripts, marketing collateral, and other communication channels.
• Partner with Brand, Social Media, Performance Marketing, Design, PR, and Product
teams to build integrated brand campaigns and consumer-facing communication.
• Own the brand voice, tone, narrative, positioning, and messaging framework, ensuring
consistency across all platforms and consumer touchpoints.
• Oversee content production, editing, proofreading, and quality assurance processes.
• Analyze content performance metrics and optimize strategies based on insights and
audience behavior.
• Manage and mentor content writers, freelancers, agencies,
📌 Brand Content (Mumbai)
🏢 MetaMorph
📍 Mumbai