Role Overview:
We are looking for a Performance Marketing Manager with minimum 4+ years experience who can own and scale acquisition across platforms like Meta and Google. This is a core, hands-on role requiring strong execution, a deep understanding of tracking/analytics, and the ability to drive measurable business outcomes.

Key Responsibilities:
1.Campaign Execution & Scaling
• Plan, launch, and optimise campaigns across Meta (Facebook/Instagram) and Google (Search, Display, YouTube)
• Own end-to-end campaign management: targeting, creatives, budgets, bidding, and scaling
• Continuously test new audiences, creatives, and funnels to improve performance

2.Funnel & Conversion Optimization
• Understand the complete funnel: ad → landing page → lead → conversion
• Identify drop-offs and improve conversion rates at each stage
• Work closely with sales and product teams to improve lead quality and outcomes

3.Tracking & Technical Setup
• Set up and manage tracking systems (Meta Pixel, Google Tag Manager, conversion APIs, etc.)
• Ensure accurate tracking of events, conversions,



and attribution
• Troubleshoot tracking issues and maintain data reliability

4.Analytics & Data-driven Decisions
• Track key metrics: CAC, CPL, ROAS, conversion rates, LTV, etc.
• Analyse campaign performance and take data-backed decisions
• Build and maintain performance dashboards and reports

5.Creative & Messaging Inputs
• Work with content and design teams to brief high-performing creatives
• Provide insights on what messaging and formats are working
• Continuously iterate based on performance data

6.Experimentation & Growth
• Run structured A/B tests across campaigns, creatives, and landing pages
• Explore recent channels, formats, and growth opportunities
• Stay updated with platform changes, trends, and best practices

Skills:
• Strong understanding of tracking, attribution, and analytics tools (GTM, pixels, events, etc.)
• Must have handled an annual budget of INR 1 Crore or more
• Proven

📌 Performance Marketing Manager (Kolkata)
🏢 Leveraged Growth
📍 Kolkata