Website Content Writer
Location: Mumbai
Experience: 3-6 years
About Us
Traya is an Indian direct-to-consumer hair care platform that provides a holistic treatment
for individuals experiencing hair loss. Through personalized consultations, we identify the
root cause of hair fall using a combination of Ayurveda, Allopathy, and Nutrition. Our unique
diagnostic platform, combined with medically trained hair coaches and proprietary tech,
ensures customers receive customized solutions delivered right to their doorstep — and the
ongoing guidance they need to stay on track.
Founded by Saloni Anand (techie-turned-marketeer) and Altaf Saiyed (Stanford GSB
alumnus), Traya’s mission is to de-stigmatize hair loss, address its emotional and
psychological impact, and make effective treatment accessible to all.
Our Vision
We aim to create a global awareness movement around hair loss while delivering a
scientifically proven, holistic solution that combines the best of three sciences.
Responsibilities
• Create Engaging Content: You'll write blogs, articles, website pages,
product descriptions, and landing pages that align with Traya's brand voice and connect with readers through SEO-optimized content.
• Research & Ensure Accuracy: Research health, wellness, Ayurveda, nutrition, and holistic treatment topics thoroughly. Translate technical medical information into consumer-friendly, credible, and accessible content.
• Collaborate with Teams: Work closely with editorial, SEO, and product teams to meet briefs, keyword targets, and deadlines.
• Adapt for Multiple Channels: You'll also write for community platforms like Reddit and Quora while maintaining brand consistency.
• Implement Feedback: Incorporate editorial feedback efficiently to strengthen your work and reduce revision cycles.
• Stay Compliant: Follow Traya's tone guidelines and medical disclaimers. No fluff, no overpromises, no marketing jargon.
Requirements
• 3-4 years of skilled writing experience - preferably in he
📌 Website Content Writer (Mumbai)
🏢 Traya
📍 Mumbai