This is a full time role for a Performance Marketing Specialist - Working From Office in Ahmedabad.

Role Description
We are looking for a Performance Marketing Specialist to lead media planning, activation oversight, optimization and client management. Based within the growth team structure, this role will work closely with local market teams, platform partners and cross-functional specialists to drive business growth through full-funnel media strategies.

The ideal candidate combines strong performance marketing expertise with strategic thinking, stakeholder management and the ability to navigate multi-market complexities.

What Will You Be Doing?

Client Management
• Serve as a day-to-day client lead for regional stakeholders
• Present media strategies, campaign results and optimization plans confidently
• Manage client expectations and provide proactive recommendations
• Build strong relationships with both regional and local market stakeholders
• Support annual planning, budget discussions and forecasting exercises

Media Strategy & Planning




• Co-develop full-funnel paid media strategies aligned to brand and commercial objectives.
• Translate business goals into integrated channel strategies across Meta Ads, TikTok Ads, and Google Ads.
• Identify market opportunities, audience strategies and budget allocation recommendations
• Ensure consistency in media planning while allowing for local market nuances
• Build quarterly and campaign-level media recommendations supported by data and insights

Campaign Management & Optimization
• Liaise with teams and partners to oversee campaign activation and optimization across multiple channels
• Guide specialists on campaign structure, audience segmentation, and bidding strategies
• Monitor performance against KPIs and proactively identify optimization opportunities
• Ensure media investments are delivering efficient growth and business outcomes

Performance Analysis & Reporting
• Lead weekly, monthly and campaign reporting

📌 Performance Marketing Specialist (Ahmedabad)
🏢 Marastu®
📍 Ahmedabad