Role Purpose
This is a dual-intellect role. You will be the Social Media Architect defining the visual language, storytelling, and high-end aesthetic for our luxury verticals and the lead for our performance agency. You are the Chief Storyteller for Foodlink’s Banquets and Catering division. Your mission is to build a dominant social media presence that defines "Luxury Excellence." You will own the content strategy, visual aesthetics, and platform growth across the organic ecosystem, while directing our agency to ensure your high-performing content reaches the right HNI and Corporate audiences.
Key responsibility areas
The Social Media Core (Strategy & Execution)
Visual Identity & Aesthetic Control: Act as the "Brand Guardian." Ensure every Reel, Carousel, and YouTube Short meets the premium standards of Jade. You define the color palettes, the transition styles, and the "Foodlink Look."
Platform-First Strategy:
• Instagram: Own the "Dream Wedding" narrative. Lead high-production Reels that showcase grand entries, intricate table settings,



and the "behind-the-scenes" chaos of a 5-star kitchen turned into art.
• YouTube: Develop a long-form strategy. Create "The Foodlink Experience" series—interviews with executive chefs, venue walkthroughs, and client testimonials that build deep trust.
• Facebook: Use community-driven content to engage with decision-makers in the 35–55 age bracket (parents of the bride/groom and corporate planners).
• Pinterest: Create "Inspiration Boards" to capture the early-stage planning funnel for weddings and luxury galas.
• Content Lifecycle: You don't just "post"; you build Content Pillars. From "Chef’s Signature Series" to "Venue Spotlight," you manage the entire editorial calendar.
• Influencer & Collab Strategy: Identify and partner with luxury lifestyle influencers, wedding planners, and food critics to create authentic, high-reach collaborations.

Growth & Organic Acquisition
• Social Discovery: Optimize content for platform search (In

📌 Digital Marketing Manager (Mumbai)
🏢 Foodlink F&B Holdings India
📍 Mumbai