Job Description:
Sr. Executive – Advertising Operations
About the Role
We are looking for a hands-on and analytically driven qualified to independently manage FirstCry’s advertising operations and monetization function.
The role will primarily focus on digital advertising operations, overseeing and enhancing advertising platform integration & operations, programmatic monetization, yield optimization, and revenue performance across FirstCry’s digital properties, while liaising with internal stakeholders and external ad-tech partners.
The ideal candidate should have a valuable understanding of Google Ad Manager (GAM), programmatic advertising, header bidding, SSPs, AdX, digital ad operations, and GA4. The role will involve working closely with internal technology, product, content, and sales teams, as well as external ad-tech partners, to ensure smooth ad delivery and maximize advertising revenue and yield.
Key Responsibilities
Ad Operations & Revenue Optimization
• Manage and optimize advertising inventory across FirstCry’s digital properties across India and International markets.




• Monitor daily performance, including impressions, fill rate, eCPM, revenue, viewability, and other key monetization metrics.
• Own and improve key monetization and yield KPIs.
• Identify performance issues and revenue opportunities and drive corrective action.
• Manage direct campaign delivery and performance.
• Monitor ad quality, policy compliance, and invalid traffic, and drive issue resolution.
• Create and maintain regular revenue and performance reports.

Google Ad Manager & Programmatic Monetization
• Manage and optimize ad setups using Google Ad Manager (GAM), WordPress plugins, ad layouts, and related ad technologies.
• Monitor and optimize performance across AdX and other programmatic demand partners.
• Optimize demand, yield, revenue, and floor prices across SSPs, ad networks, and other monetization partners.

Header Bidding & Ad Technology
• Develop a thorough understanding of

📌 Sr. Executive (India)
🏢 FirstCry.com (BrainBees Solutions
📍 India