02 Oct
|
PurpleBlue House®
|
India
02 Oct
PurpleBlue House®
India
Location: Nehru Place, Delhi NCR
Experience: Minimum 2-3 years
CTC: ₹6-7 LPA, depending on experience and fit
Type: Full-time, in-person
About PurpleBlue House
PurpleBlue House is a Brand Communication Studio for breakthrough innovators. We work with founders, organisations and innovation-led brands across strategy, design, storytelling, content and experiences.
We are looking for a Creative Strategist (Experiences & Community) who can think across brands, people, content and experiences.
Website: https://www.purplebluehouse.com/
A 50:50 role
50% Creative & Brand Strategy
50% Experiences, Community & Creator-led Initiatives
About the role
At its core, this is a creative strategy role.
You will work across an existing set of PBH clients, helping decode briefs, research categories and audiences, develop communication ideas, shape campaigns, write copy and translate strategy into strong creative outputs.
Alongside this, you will have a specific focus on experiences and community building, helping clients create formats that bring together the right creators, experts,
customers and stakeholders around a brand.
That could mean developing a creator community for a financial brand, conceptualising an intimate brand experience, building a recurring community property, managing an influencer campaign end to end, or identifying a current way for a brand to engage with its audience.
We are looking for someone who can move comfortably between thinking and making things happen.
50%: Creative & Brand Strategy
You will work as a creative strategist across PBH's existing clients. This will include:
• Understanding client briefs, business objectives, audiences and communication challenges.
• Conducting category, competitor, consumer and cultural research.
• Contributing to brand strategy, positioning, communication strategy and campaign thinking.
• Translating strategy into strong creative ideas and communication routes.
• Developing campaign concepts, content ideas and communicatio
📌 Creative Strategist (India)
🏢 PurpleBlue House®
📍 India