Company Overview:
Ridhi Block Prints and Cotton Print Club are two handcrafted home and lifestyle brands based in Jaipur. Rooted in traditional Indian craftsmanship, our products reach customers across the United States. We are building two distinct brand identities and growing our US audience organically through social-first storytelling.

Role Overview:
We are looking for a Social Media Manager to own the social function for both brands from end to end. You will set the strategy, lead the content team, build engaged communities, manage US influencer and affiliate partnerships, and use data to drive organic growth. Your goal is to create a social system that scales.

Key Responsibilities:
Social Media Strategy:
• Build and run the social strategy for both brands across Instagram, Pinterest, Facebook and other platforms.
• Own the content calendar, posting schedule and planning.
• Stay ahead of US trends, formats and algorithm changes.

Content Strategy & Execution:
• Plan Reels, carousels, Stories, Pins and static posts.
• Spot trending hooks, sounds and visual styles for US audiences.




• Work with designers, editors and creators to keep a steady content pipeline.

Team Management:
• Lead and mentor the social media and content team.
• Set priorities, review work and give explicit feedback.
• Keep coordination smooth with other departments.

Community Management:
• Manage comments, DMs and audience conversations.
• Build an engaged community around both brands.
• Turn audience feedback into stronger engagement.

Influencer & Creator Collaborations:
• Find, onboard and manage US influencers and UGC creators.
• Run gifting, collaboration and affiliate programs.
• Explore and grow programs such as Amazon Creator Connections, LTK and Amazon Associates.

Performance & Reporting:
• Track reach, engagement, follower growth, traffic and conversions.
• Test formats, hooks, creatives and posting strategies.
• Share regular performance reports with management.

Required Qualifica

📌 Social Media Manager (Jaipur)
🏢 ridhi home & living
📍 Jaipur