Department: Operations / Media Relations
Reports to: Head of Operations / COO
Experience: 6 to 10 years

Role Overview:

Own end-to-end media buying across publisher rate negotiation, organic/earned journalist
relationships, and international media placements, while leading and developing the media buying
team to ensure optimal cost-efficiency, reach, and quality coverage for clients across domestic and
global markets.

Key Responsibilities

A. Publisher Rate Negotiation & Contract Management
● Onboard current publishers and grow active partnerships (domestic + international)
● Negotiate contracts and rate cards; track contract turnaround time from first contact to
finalization
● Ensure contract terms meet platform standards; drive renewal/extension rates with existing
publishers
● Identify preferred media channels based on cost-per-placement efficiency
● Understand sales requirements to negotiate the best publishing rates across print/digital

B. Organic/Earned Media Placement
● Build and grow journalist contact database (new contacts added monthly)




● Convert journalist relationships into published organic stories and exclusive opportunities
● Manage print press release distribution — timeliness, targeted delivery, unique placements
● Coordinate press conferences — pre-event planning, media attendance, sales alignment on
deliverables/costing

C. International Media Buying & Expansion
● Identify and onboard international publishers (US, UK, UAE, APAC, etc.) to expand global
distribution network
● Negotiate rates and contracts with international publications, accounting for currency, regional
pricing norms, and payment terms
● Build journalist/editor relationships in key international markets for organic coverage
● Coordinate campaign timing across time zones for global press releases and press conferences
● Track region-wise cost-per-placement and coverage quality to identify high-value international
markets● Ensure compliance with international media/advertising regula

📌 VP – Operations (Ahmedabad)
🏢 NewsReach India
📍 Ahmedabad