Performance Marketing Manager
Seleqt by Wishlink · Marketing Team · Gurgaon

About Seleqt by Wishlink
Seleqt by Wishlink is a fashion eCommerce platform for women. Seleqt brings your instagram fashion discovery into one place, trend curations handpicked and styled by creators, so people can shop what they eye for online, with confidence. We're early, moving rapid, and building the brand from the ground up.

Wishlink was founded by 3 friends from college, Chandan, Shaurya, and Divyansh, with a shared passion to solve real-world problems at scale and consume content for hours (XD). We started Wishlink in January 2022 when we discovered products on social media that we wanted to buy but could not (in some cases, actually did) We are based out of Gurugram. We have recently raised a series B round of $17.5M backed by leading global investors including Vertex Ventures SE Asia & India, Fundamentum and Elevation Capital.

The Role
We're looking for a Performance Marketing Manager to own scaled performance marketing across Meta and Google end to end - campaign execution, technical setup,



budget allocation, and reporting. Our performance marketing and RoAS are growing, and we need someone who can scale that growth without losing grip on the mechanics underneath it.
You'll be the person who knows, at any moment, whether a rupee of ad spend is actually working or just looking like it is.
This is a hands-on senior role: you'll be running live campaigns from week one, actively involved in technical setup, reporting, and budget calls, working closely with the content and creative teams, merchandising, and the founders.

What You'll Own
• Campaign execution & scaling: run and scale performance campaigns across Meta (Awareness, Traffic, Sales - Catalog and Creator Video formats) and Google (Search, Shopping/Performance Max, Display).
• Budget & unit economics: own budget allocation across campaign types and audiences based on real CAC and RoAS, not just platform-reported dashboards.

📌 Performance Marketing Manager (Gurugram)
🏢 Wishlink
📍 Gurugram