What's Ditto?
Ditto’s mission is to help people make well-informed insurance decisions - from expert advisory and policy purchases to dedicated claim support. We pioneered the industry-first “No-spam” policy, and over the past five years, we’ve assisted over 700,000 users with personalized advice on health and term insurance. We carry a 4.9 rating with 32,000+ reviews on Google.
Ditto is part of the Finshots family (500K+ subscribers) and is backed by Zerodha, India’s largest stockbroker. We won LinkedIn’s Top Startup award in both 2022 and 2023

What's the role of Off-Page SEO & ORM at Ditto?
The Off-Page SEO & ORM function at Ditto is responsible for everything that builds Ditto's authority, credibility and reputation outside our own website. Backlinks, PR, brand mentions/citations, and how Ditto shows up in conversations across discussion threads, review sites and the wider web. This team works closely with On-Page SEO, Content, Tech and Product to make sure the pages that matter most rank higher, get talked about more,



and are represented accurately and positively wherever people are discussing insurance or Ditto itself.

What will you be working on as an SEO Executive?
You will own Ditto's off-page footprint end-to-end. Growing high quality backlinks and PR coverage, and managing how Ditto is perceived and discussed across the web through Online Reputation Management (ORM). You will work closely with the On-Page SEO team, external agencies, and Ditto's network of journalists/editors. This role directly impacts how many of Ditto's important pages rank and how positively (and accurately) Ditto is represented wherever people are researching insurance. Day to day, this will include:
• Current domain outreach for backlinks and PR. Identifying, prospecting and evaluating relevant domains for authority, topical relevance and fit before reaching out.
• Coordinating and communicating with external link-building and PR agencies to source new domains and placements.
• Maintai

📌 Marketing SEO Executive (India)
🏢 Ditto Insurance
📍 India