Key Responsibilities

- Lead, guide, and mentor a small team of marketing executives: allocate tasks, set clear deadlines, review their work, and make sure every deliverable meets our quality standard before it reaches the client.
- Plan monthly and quarterly digital marketing roadmaps for each account, break them into weekly tasks on the project board, and track progress so nothing slips.
- Make day-to-day decisions on priorities, strategy, and trade-offs on your accounts, and take responsibility for the results of those decisions.
- Speak directly with clients on calls, email, and WhatsApp: understand their business, goals, and problems, translate them into a clear growth plan, and explain progress and results in plain English.
- Conduct detailed website audits, keyword and audience research, and competitor analysis to identify growth opportunities, and justify every recommendation with data and clear reasoning.
- Plan and execute search, AI visibility (AEO/GEO), content, and technical website strategies for multiple UK and international client accounts.
- Take full ownership of assigned accounts and run them end to end, from planning and execution through to reporting and client updates, while coordinating with the content, design, and development teams on larger projects.
- Use tools such as Ahrefs, Semrush, Screaming Frog, Google Search Console, and Google Analytics to track and improve performance. Our tool stack is chosen per project, so you should be able to pick up new tools quickly.
- Build, document, and maintain AI-powered automations for repetitive daily tasks, such as meta description generation, backlink tracking, brand-mention alerts, rank and index monitoring, internal linking checks,



and client reporting.
- Review and audit every AI-generated output before it goes live, checking factual accuracy, hallucinated data, search intent match, tone, duplication, and E-E-A-T compliance. You own the output, not the tool.
- When rankings drop, traffic falls, or something breaks, investigate the root cause, propose a fix, and see it through, rather than waiting to be told what to do.
- Identify manual, repetitive tasks across your own and your team's workflow and progressively automate them, reducing the hours they consume month on month.
- Write, test, and refine prompts, and maintain a reusable prompt and SOP library that the wider team can use.
- Track and grow brand visibility inside AI platforms such as ChatGPT, Gemini, Bing AI, and Perplexity, and plan optimisation strategies for each.
- Work with the content and development teams to ensure a search-friendly site structure, schema markup, and page speed improvements.
- Produce monthly reports that connect traffic, keyword growth, and rankings to real business outcomes such as enquiries and leads, not vanity metrics.
- Stay updated with digital marketing and AI developments, Google algorithm updates, and new automation opportunities.
- Bring fresh ideas: test current marketing, AI search, and automation approaches, measure what works, and turn the winners into standard practice for the team.

About Company: Logicsofts is a noted outsourcing company specializing in providing cutting-edge IT services to organizations that cater to varied industries. It is our goal to integrate our clients' business and help them to achieve their set targets by outsourcing their non-core technical and digital marketing business processes.

📌 AI-Driven Digital Marketing Lead in Delhi
🏢 Logicsofts Solutions
📍 Delhi