About LeftLane SoftwareLeftLane Software is a modern cloud dealership management system (DMS) and payment platform for independent auto dealers — including cash, outside-finance, and in-house / specialty-finance operations. The platform spans inventory, deals and desking, compliance contracting, loan servicing and collections, embedded payments, accounting and reporting, titles, and multi-location operations, with a robust focus on easy migration from legacy systems.
LeftLane competes with legacy independent-dealer platforms such as Frazer, DealerCenter, Wayne Reaves, AutoAction, and DealerSocket IDMS. The company is investing in brand, website, and go-to-market as it scales nationally beyond a historically Texas-weighted public presence.

The OpportunityWe are hiring a Senior Product Marketing Manager to own how LeftLane shows up in the market: brand recognition, storytelling, demand generation, competitive positioning, sales enablement, and the narrative behind a website rebrand. This is a high-agency role that partners directly with leadership.



The website is currently too basic and too narrow; a design firm is already engaged for rebranding. The PMM will own the market story that design and sales execute against.

MissionMake independent auto dealers recognize LeftLane, understand the full platform (not a thin website story), want a demo, and choose LeftLane over legacy and peer DMS competitors — then arm sales to win and expand.

What You OwnInterest, demand, brand & storytelling· Build awareness among dealers and industry influencers so LeftLane is known before first outreach.
· Create qualified demand (demos and pipeline), not vanity traffic.
· Improve brand recognition and reputation in the dealer-software category.
· Own company, product, competitive, and customer storytelling end to end.
Positioning & category· Position LeftLane as a modern cloud DMS + embedded payments + specialty-finance servicing platform for independents — not a single-feature or singl

📌 Senior Product Marketing Manager (Hyderabad)
🏢 Leftlane Software
📍 Hyderabad