Location: In-office, Koramangala (Bangalore)

Experience: 3 to 4 years (Full-time)

Work Schedule: Mondays to Fridays

About the Role

Zamstars is looking for a driven, analytical, and execution-focused ABM Campaign Specialist with 3 to 4 years of hands-on experience in B2B Account-Based Marketing, Lead Generation, or Inside Sales.

In this role, you will work directly on client-facing growth engagements, orchestrating end-to-end ABM campaign workflows for the high-value enterprise target accounts of our customer organisations. You will be responsible for building account intelligence, managing data operations (including secondary research and buying committee mapping), and aligning closely with client sales and marketing leadership to accelerate pipeline velocity and drive predictable revenue outcomes.

Roles & Responsibilities

- Client Account Book Management & Tiering: Own and manage target account books for client engagements, segmenting accounts into structured tiers based on objective scoring models and commercial potential.
- Secondary Research & Account Intelligence: Conduct deep secondary research into client target enterprise accounts, company structures, decision-maker profiles, and industry triggers to personalise campaign plays.
- Buying Committee Mapping: Map complex multi-buyer decision trees across target accounts, identifying key commercial roles, influencers, and C-suite decision-makers.
- Campaign Orchestration & Sales Enablement: Collaborate with internal strategy teams and client sales leads to plan role-specific outreach, prepare comprehensive target account briefs, and equip client sales representatives for high-stakes executive meetings.
- Data Operations & Hygiene: Maintain prospect database accuracy, perform contact enrichment, monitor real-time account triggers, and ensure synchronisation across client CRM platforms and ABM tools.
- Funnel Progression & SLA Governance:



Track weekly account movement, enforce sales follow-up SLAs with client sales teams, diagnose deal stalls, and manage qualified lead-to-opportunity handovers.
- Client Performance Reporting: Monitor account coverage, engagement signals, and pipeline metrics to deliver weekly working sessions and monthly performance readouts to client stakeholders.
- Outreach Customisation: Draft, personalise, and refine multi-touch outreach sequences (LinkedIn messages, nurture emails, executive letters) tailored to specific target buyer personas across campaign tiers.
- Sales Collateral Adaptation: Support content resources if required by adapting master sales decks, sector one-pagers, and case study summaries to fit specific client target account requirements.

Skills & Experience Required
- 3 to 4 years of experience in Account-Based Marketing (ABM), B2B Inside Sales, or Lead Generation within B2B technology, solutions, or professional services environments.
- Experience running or supporting B2B campaigns for enterprise client accounts or multi-stakeholder portfolios.
- Firsthand proficiency with tools such as LinkedIn Sales Navigator, CRM platforms, and secondary research databases.
- Demonstrated ability to conduct structured secondary research, perform account scoring, and map multi-buyer enterprise accounts.
- Excellent verbal and written communication skills in English, with a polished understanding of skilled business etiquette for executive-level interaction.




- Strong analytical mindset with the ability to organise complex data into actionable sales insights for client teams.
- B2B Messaging: B2B copywriting and editing skills, preferably with experience crafting personalised outreach copy, email sequences, or campaign messaging.
- Ability to understand technical product/solution details and help translate them into clear, buyer-centric commercial value propositions.

Qualification

- Any Graduation (BE/BTech/BBA preferred).

What We Value at Zamstars
- A learning mindset and openness to experiment with new tools and methodologies.
- Ownership and collaboration in fast-moving, high-impact projects.
- A passion for combining strategy, data insights, and creative execution to deliver predictable growth.

About Zamstars

Zamstars is a design-led business consulting firm that delivers growth through contextual brand strategy, effective marketing, and predictable sales solutions for your business.

Ever since our inception in November 2013, we have successfully addressed the gap between the three critical functions in organisations: Marketing, Branding, and Sales.

What makes Zamstars unique is our ability to operate at the intersection of Human Creativity, Emergent Technology, and Data/Behavioural Insights. While most firms pick only one lever, we harmonise all three to craft solutions that are not just innovative but deeply relevant. Whether it's building powerful brand narratives, deploying tech that feels intuitive, or decoding customer behaviour to unlock growth — we don’t work in silos.

We blend art and science to shape experiences that are empathetic, predictable, and delightful. At Zamstars, we're not just solving problems — we're rewiring how businesses connect with people.

Note: Please go through our website, https://www.zamstars.com/, to understand us better before applying.

📌 Account Based Marketing (ABM) Campaign Specialist (India)
🏢 Zamstars
📍 India