A bit about us
Trek is an awesome place to work, with amazing benefits for all employees. We build only products we love, provide incredible hospitality to our customers, and change the world by getting more people on bikes. When you’re on our team, you’re taken care of, encouraged to learn and grow, and given lots of opportunities to do so. Give us your best, and we’ll give it right back. Sound pretty sweet? Then come join us
Job Description
Email & Lifecycle Marketing Specialist
Location: Gurgaon, India
Job Type: Full Time, Hybrid
Reports To: Digital Marketing Manager
Role Overview
Trek's Global Marketing Team is seeking an experienced Email & Lifecycle Marketing Specialist to help transform our customer database into one of our most powerful growth engines. This role will be responsible for developing and executing personalized, data-driven lifecycle marketing programs across multiple international markets, driving customer acquisition, engagement, retention, loyalty, and revenue.
The ideal candidate combines expertise in email marketing, CRM strategy,
customer journey orchestration, marketing automation and lifecycle marketing to create meaningful customer experiences throughout the entire customer journey.
A key focus of this role will be supporting the global expansion of Trek Ride Club, Trek's rider engagement mobile app. As Trek Ride Club launches into new international markets, this person will play a critical role in driving app adoption, onboarding, engagement, retention, and long-term customer value through highly targeted lifecycle marketing campaigns and personalized customer experiences.
This is an exciting opportunity to shape how millions of riders engage with Trek across email, mobile, digital, and CRM touchpoints while contributing to the growth of one of Trek's most key strategic initiatives.
Key Responsibilities
Email, CRM & Lifecycle Marketing
• Lead the planning, creation, execution, and optimization of email marketing campaigns ac
📌 Email & Lifecycle Marketing Specialist (India)
🏢 Trek
📍 India