We're hiring a hands-on MarTech administrator who thrives on operational excellence and smart automation. You will own the day-to-day administration, enablement, and maintenance of our marketing technology stack, centered on Marketo, and help operationalize campaign intake, build, QA, lead management, and measurement. Bringing an AI-first mindset, you'll apply tools like Zapier, Azure services, and LLMs to reduce manual work, harden processes, and scale execution in partnership with Marketing, Inside Sales, and Revenue Ops teams. This role is core to our priorities around AI-driven campaign orchestration and MarTech and data operations.
Responsibilities
MarTech Strategy & Administration
• Administer and optimize key MarTech platforms: Marketo, webinar (e.g., ON24), ABM tools (e.g., 6sense), and website chat tools, including management, governance, and enablement.
• Manage integrations (e.g., Marketo-SFDC, form capture, event/webinar, chat, enrichment) with close attention to data quality, sync health, and error handling.
• Implement and optimize lead lifecycle processes from acquisition to sales handoff (statuses, routing, dedupe, compliance), partnering with Sales/RevOps.
• Maintain and iterate on lead and account scoring (behavioral/firmographic/signals) with explicit documentation, analysis, and testing of scoring changes.
Campaign Process & Execution Support
• Support campaign intake and execution: support and maintain Asana workflows, SLAs, and checklists for email, landing pages, webinars, lists, UTMs, and SFDC campaign setup.
• Campaign infrastructure management: Own and maintain reusable campaign assets and operational programs (e.g., email and landing page templates, nurture streams, webinar blueprints, list processing and UTM tracking).
• Contact database stewardship: Execute routine data hygiene, enrichment, and deduplication tasks; maintain suppression, preferences, and compliance fields to protect deliverability and segmentation quality.
• Reporting and
📌 Manager, MarTech (India)
🏢 Icertis
📍 India