Location: Chennai

Experience: 3+ Years

Employment Type: Full-Time

Department: Business Development

Job Overview

We are looking for a energetic and experienced Executive / Sr. Executive – Business Development (ABM) to drive new business opportunities in the domestic market.

The ideal candidate will have hands-on experience in Account-Based Marketing (ABM), B2B lead generation, prospect engagement, LinkedIn outreach, email marketing, cold calling, and sales coordination. The candidate will be responsible for identifying target accounts, engaging key decision-makers, building a strong sales pipeline, and converting prospects into qualified business opportunities.

This role is ideal for a result-oriented professional who enjoys prospecting, relationship building, client engagement, and driving business growth.

Candidate Preferred

• 3+ years of experience in Business Development, B2B Sales, Lead Generation, ABM, or a related role.

• Hands-on experience in B2B prospecting and outbound lead generation.





• Strong understanding of Account-Based Marketing and target-account identification.

• Experience using LinkedIn and other digital channels for prospecting.

• Good understanding of email outreach, cold calling, and lead-nurturing processes.

• Strong verbal and written communication skills.

• Ability to interact confidently with decision-makers and business stakeholders.

• Strong follow-up, relationship-building, and negotiation skills.

• Ability to work independently and achieve defined business development targets.

Requirements
Key Responsibilities

• Develop and execute Account-Based Marketing (ABM) strategies to generate new business opportunities.

• Identify, research, and prioritize Tier 1 and Tier 2 target accounts based on business potential.

• Research organizations, decision-makers, business requirements, and potential opportunities.

• Generate and qualify B2B leads through LinkedIn, social media, email campaigns, cold calling, and other outbound

📌 Executive / Sr. Executive – Business Development (India)
🏢 Verifitech
📍 India