Job Description:
We are looking for a dynamic and driven Practice Development professional to support and grow our Adobe practice within the CXM business. This role sits at the intersection of business development, go-to-market strategy, partner (Adobe) relationship management, and internal competency/capability building. The ideal candidate will have a solid understanding of the Adobe Experience Cloud ecosystem, a consultative selling mindset, and the ability to work cross-functionally with sales, delivery, marketing, and partner teams to accelerate practice growth.

Key Responsibilities
• Adobe Relationship Management• Staff Augmentation for Key competencies at Adobe. Shortlisting of key profiles and monitor smooth deployment with Adobe
• Serve as a key point of contact for Adobe Vendor Management, and Competency lead.
• Manage day-to-day relationship with Adobe stakeholders — joint pipeline reviews, co-selling motions, MDF (Market Development Fund) utilization, and competency level reporting
• Drive partner certifications, specializations,



and tier progression in collaboration with leadership

• Competency & Capability Development• Work with delivery and talent teams to identify skill gaps and build a structured competency development roadmap for the Adobe practice
• Drive certification programs and training plans to strengthen bench strength across Adobe products
• Support development of reusable accelerators, frameworks, POVs, case studies, and collateral to enhance the practice's market positioning
• Track and report on practice health metrics — headcount, certifications, utilization, and skill inventory

• Business Development & GTM

Support the creation and execution of the Adobe practice's go-to-market strategy, in alignment with overall CXM business objectives
• Identify new business opportunities, market segments, and use cases within existing and prospective client accounts
• Collaborate with sales and account teams to build pitches, proposals, and solu

📌 AVP/Associate Director (Bengaluru)
🏢 dentsu
📍 Bengaluru