Scope of work
We are looking for a high-ownership, hands-on Performance Marketing & Growth leader who can drive digital acquisition end-to-end from strategy and media planning to optimization, conversion and revenue. This role requires someone who can think strategically, bring structure to ambiguity, lead discussions and presentations, and drive execution with urgency.

Role & responsibilities
• Own the performance marketing strategy across Google, Meta and other relevant digital channels, with transparent focus on CAC, ROAS, conversion, lead quality and revenue.
• Proactively develop channel, audience, geography and funnel strategies to drive scalable growth.
• Analyze the complete funnel - media to lead to quality to conversion to revenue and identify opportunities for improvement.
• Drive CRO, experimentation and A/B testing across campaigns, landing pages and customer journeys.
• Leverage AI, automation and emerging MarTech and AI extensively to improve campaign optimization, insights, productivity and scale.




• Hand-on in Ai adoption to automate and increase efficiency across process and campaign
• Build performance dashboards, reporting frameworks and processes that turn data into clear actions and decisions.
• Identify new growth opportunities across Affiliate, Programmatic, Native and other emerging channels.
• Lead strategic discussions and performance reviews with senior stakeholders; present insights and recommendations in a clear, structured and compelling manner.
• Work cross-functionally with Sales, Product, Technology, Analytics and agencies to drive initiatives to closure.
• Build operating processes, governance and ways of working where required.
• Take end-to-end ownership of initiatives set the direction, create clarity, drive stakeholders and ensure execution.
• Able to stitch complete marketing plan, including digital, and coordinating with internal stakeholders

Preferred candidate profile
• 8 to 12 years of experience in Performance Marketing / Grow

📌 Manager/Sr Manager (Gurugram)
🏢 Dr Lal Pathlabs
📍 Gurugram