• Key Result Areas: Write the key results expected from the job and the supporting actions for each of these key result areas (For a majority of jobs typically there could be 4- 7 key result areas)

Key Result Areas

Supporting Actions

Achieve all the target numbers for the product

• Achieve the targeted numbers for the product

one is responsible for.

• Attain the numbers for select set of products /

new products / focus products by adequate

support to the sales team.

• Track, measure and attain set goals on market

share for both volume and revenue for the

product.

• Refer to competitors ’ analysis to aid

achievement of all the target numbers for the

product.

• Provide inputs for own product to enhance the

product by tracking and analysing feedback from

the market.

Front end the execution of the current product

development initiatives to ensure continued value

enhancement of the product

• Partner with Group Product Manager to provide

inputs on new variations or ranges for the

product.

• Perform periodic product and market reviews to





identify gaps and areas of opportunity for the

product.

• Liaison with Group Product Manager to

brainstorm new product variation ideas for the

product.

• Follow up and coordinate product testing of new

products/ranges in partnership with the R&D;

team.

• Execute the GTM plan for the new products for the product.

Conduct the BTL communication for the product

• Coordinate the on-ground promotion initiatives

for the product.

• Implement on-ground promotion activities

through BTL in partnership with creative agencies.

• Coordinate and follow up with the Brand team to ensure implementation of ATL activities.

Execute Marketing activities and initiatives for the

product

• Refer market requirements to provide inputs for

development of collaterals and POS elements to

help promote the product.

• Coordinate with various marketing vendors and

agencies to ensure smooth and timely execution

of the collaterals.

📌 Product Manager Tools (India)
🏢 Birla Opus
📍 India