Product Growth Marketer — SaaS & Mobile AppsAppomate · India Based · Full time
About the RoleWe're not looking for a marketer who waits for a brief.
We're looking for someone who's excited about building — and who uses AI tools in leveraging growth marketing as a natural part of how they work. You'll help take a product from zero toward $1M ARR and beyond, owning the full funnel: positioning, SEO, paid campaigns, and growth experiments across every channel.
This is a hands-on role. You'll work directly with founders and the product team, moving fast, leveraging AI to work smarter, and figuring things out as you go.
If you have experience in growth or digital marketing and a genuine enthusiasm for AI-driven marketing, we'd love to hear from you.

What You'll Own• Go-to-market strategy — Define positioning, ICP, messaging, and launch playbook for new products from day one
• SEO & content — Build organic search from scratch: keyword strategy, content calendar, on-page optimisation, and link building. You should be able to rank a page, not just brief one
• Paid acquisition — Plan, launch,



and optimise campaigns across Google, Meta, and LinkedIn. You manage the budget, you own the ROAS
• Product-led growth — Identify and build in-product growth loops: referral mechanics, activation flows, upgrade triggers
• Email & lifecycle marketing — Own the full customer journey from first touch to expansion revenue
• Analytics & reporting — Set up tracking, monitor funnel metrics, run A/B tests, and turn data into decisions
• Brand & creative — Write copy, brief designers, review assets. You have taste and you use it

What We're Looking ForMust-haves:
• 5+ years in growth or product marketing for a SaaS or mobile app — not an agency, not a brand, a product
• Proven track record of taking a product from early-stage to $500K–$1M+ ARR (be ready to walk us through it)
• Hands-on SEO experience — you've ranked pages, not just written the strategy doc
• End-to-end paid campaign experience

📌 Product Growth Marketer — SaaS (India)
🏢 Appomate
📍 India