Business Unit: upGrad – Higher Education
Department: Marketing
Designation: Associate Director - Performance Marketing
Experience: 10+ Years
Location: Bangalore, Karnataka

About the Role:
Looking for a highly skilled and experienced Performance Marketing Leader for upGrad. As the Associate Director of Performance Marketing, you will play a pivotal role in fostering data-driven profitable growth and expanding our reach to learners across India. With a proven track record in managing large-budget campaigns across ad platforms, you will lead a agile team to design and execute multi-channel strategies leveraging existing paid media channels and the new emerging digital platforms. You will work closely with creative and content teams to sharpen communication, as well as partner with the product team to improve the funnel. Your analytical mindset will guide data-backed decisions to optimize acquisition, engagement, and retention strategies, ensuring ROI-driven outcomes.

Key Responsibilities:
• Develop and execute Performance Marketing Strategies:



Design and implement data-driven marketing strategies across paid media, search, display, and social media to drive learner acquisition, engagement, and retention.
• Budget Management and ROI Optimization: Manage large marketing budgets effectively, ensuring maximum return on investment by continuously monitoring, analyzing, and optimizing campaigns.
• Cross-Functional Collaboration: Partner closely with revenue, product, sales, creative, and content teams to refine messaging, enhance user experience, and improve the marketing funnel for higher conversion rates.
• Data Analysis and Insights: Always be on top of the numbers and track key performance metrics, generate actionable insights, and make informed decisions that drive campaign performance.
• Team Leadership and Development: Build, mentor, and lead a high-performing team, fostering a data-driven and growth-oriented culture.
• Innovation and Experimentation: Stay updated

📌 Associate Director (Bengaluru)
🏢 upGrad
📍 Bengaluru