We are looking for a highly performance-driven Performance Marketing / Growth Manager who can take complete ownership of customer acquisition, conversion and revenue growth across OTT platforms, vertical OTT/drama apps, entertainment apps, D2C products, healthcare and educational apps/websites, and subscription-based digital products

Key Responsibilities
• Plan, launch, manage and optimize paid acquisition campaigns, primarily Meta Ads and Google Ads.
• Build acquisition strategies for app installs, registrations, trials, purchases and subscriptions.
• Optimize CAC, CPA, CPI, conversion rate, ROAS and LTV.
• Build and optimize the complete funnel: Ad → Landing Page/App → Install → Registration → Trial → Payment → Subscription → Renewal.
• Manage audience strategy, retargeting, remarketing, creative testing, offer testing and funnel optimization.
• Manage Meta campaign structures, Custom Audiences, Lookalikes, broad targeting and conversion campaigns.
• Work with creative and technical teams to improve conversion performance.




• Scale profitable campaigns while monitoring acquisition cost, revenue and campaign stability.

Required Skills
• 3+ years hands-on performance marketing experience.
• Strong Meta Ads experience; Google Ads experience preferred.
• Experience with mobile apps and/or websites.
• Robust understanding of CAC, CPA, CPI, CVR, ROAS, LTV and payback period.
• Experience managing meaningful advertising budgets.
• Strong analytical and problem-solving ability.
• Ability to work with creative, technical and analytics teams.

Preferred Industry Experience
OTT, entertainment, D2C/e-commerce, EdTech, healthcare, mobile apps, subscription businesses and digital products.
Important
This is not a social media posting or basic boosting role. The candidate must be revenue-focused and capable of owning acquisition and growth.

Selection Process
Practical case study covering a ₹10,000 - ₹50,000 day campaign, funnel design, creative testing, CAC/ROAS calculation, t

📌 Performance Marketing (Noida)
🏢 iRGB - Multinational Corporation Services
📍 Noida