Role description
About the Role
The B2B Lead Generation Specialist within the Marketing and Corporate Communication (MCC) team plays a pivotal role in driving qualified pipeline growth through targeted outreach to Private Equity (PE) firms,
Venture Capital (VC) firms, PE-backed companies, and investment professionals. This role designs and
executes compliant, technically accurate campaigns that resonate with decision-makers, leveraging
LinkedIn outreach, email automation, and CRM management. It requires a strong understanding of financial services and investment ecosystems, combined with data-driven insights and creative problem-solving to
craft personalized engagement strategies that convert high-value prospects. The position collaborates
closely with marketing leadership and cross-functional teams to align lead generation efforts with business
objectives, support revenue goals, and integrate emerging technologies for measurable impact. This role
has a solid focus on the US and UK markets and requires the ability to run tailored, region-appropriate




campaigns for prospects in these geographies.

Key Role Deliverables
▪ Build and maintain verified prospect lists; ensure CRM accuracy and data hygiene
▪ Drive LinkedIn and email outreach to VC, PE, and investment professionals
▪ Qualify leads and hand over high-intent prospects with complete context to Sales
▪ Schedule meetings and nurture conversations to drive conversions
▪ Optimize outreach strategies using analytics and performance insights
▪ Track and report campaign performance metrics, recommending improvements for future outreach
strategies

Operational Responsibilities
▪ Develop and manage multi-step outreach campaigns using advanced automation tools (e.g., Sales
Navigator, Apollo), ensuring personalized engagement with the Management, and other key stakeholders
in VC, PE, and investment firms
▪ Drive engagement and optimize conversions by monitoring campaign performance, managing follow-ups,
nurturing convers

📌 Associate - MCC- Lead Generation (Pune)
🏢 TresVista
📍 Pune