Job Title - Head / Lead Campaign Management
Location - Mumbai

Job Role -

• Own end-to-end D2C campaigns for the bank across the full suite of retail and wholesale banking products
• Define process for campaign intakes from various product teams, establishing TATs and working with in-house and external teams for campaign ideation, creatives, configuration and response feedback
• Develop an exception process for ad hoc requests based on business needs
• Work with IT to define process for compliance communications vs. promotional communications
• Work with BIU to develop and refine attribution models and track conversions
• Run campaign optimizations to improve revenue and conversions
• Partner with business teams to optimize funnels, growth, and monetization
• Lead digital analytics setup and optimization (Adobe Analytics, Google Analytics, CDP)




• Work with Business Intelligence and Data Engineering to Build clickstream analytics, attribution models, and funnel tracking frameworks
• Generate insights across web, app, CRM, and social journeys
• Improve conversion rates, UX, traffic quality, and CRO metrics
• Drive experimentation through A/B testing and MVT
• Collaborate with Product, Tech, Sales, and Business teams
• Build and lead a high-performing campaign team

The role will involve setting up / fixing the car while in motion, the individual must be positive at:
• Stakeholder management
• Program management
• External vendor management
• Understanding of data and tech integrations

Essential requirement:

MBA/PGDM in Finance/Marketing
10 years of relevant experience

📌 Lead Campaign Management (Mumbai)
🏢 IndusInd Bank
📍 Mumbai