Department: Digital Media
Experience: 6 months +

Role Overview
We are looking for a motivated and detail-oriented hands-on experience in Meta Ads. The ideal candidate should have experience managing and
executing branding campaigns across Meta platforms, including Facebook and Instagram.

Key Responsibilities
● Set up and manage branding campaigns through Meta Ads Manager.
● Handle end-to-end campaign setup, including campaign, ad set, and ad creation.
● Monitor campaign performance and delivery on a regular basis.
● Optimize campaigns based on campaign objectives and performance metrics.
● Ensure campaigns are launched accurately as per approved media plans and timelines.
● Monitor budgets, pacing, impressions, reach, frequency, CPM, video views, and other relevant
KPIs.

Required Skills & Qualifications
● Hands on experience in Meta Ads Manager.




● Experience managing branding and awareness campaigns on Facebook and Instagram.
● Positive understanding of campaign objectives such as Awareness, Reach, Engagement, Video
Views, Traffic, and Messaging.
● Strong knowledge of campaign setup, monitoring, reporting, and optimization.
● Understanding of key branding metrics such as Reach, Impressions, Frequency, CPM, Video
Views, ThruPlay, and Engagement Rate.
● Knowledge of Meta audience targeting, Custom Audiences, and Lookalike Audiences.

Also, please share your CV at [email protected], along with a brief write-up highlighting your experience in handling branding campaigns.

📌 Media Executive (India)
🏢 Grapes Worldwide
📍 India