About Broadway

Broadway is a first-of-its-kind experiential retail destination bringing together 200+ digital-first and indie brands across fashion, beauty, lifestyle, and wellness. We create immersive experiences that help customers discover and experience products in a new way.

Position Overview

We are seeking a strategic and execution-driven Visual Design Lead with 7 to 8 years of retail experience to oversee the visual identity, presentation, and spatial planning across our store network. This role is primarily focused on core Visual Merchandising—leading end-to-end VM setups or new store openings, strategizing seasonal rollouts, and continuously updating and refreshing established stores. Knowledge of store design and spatial planning is a robust plus, enabling you to align visual merchandising plans seamlessly with store layouts, fixture placements, and architectural flows.

Key Responsibilities

• New Store Openings & VM Setup
• Lead the end-to-end visual execution for all new store launches, from initial floor plan review to final display installation.




• Strategize store zoning, hero product placements, window displays, and customer navigation paths prior to launch.
• Partner with contractors, vendors, and store operations teams to ensure on-time setup and visual readiness for grand openings.
• Visual Merchandising Strategy & Planning
• Create, document, and roll out seasonal VM strategies, guidelines, and visual toolkits across the store network.
• Align visual strategies with commercial goals, buying plans, key marketing campaigns, and product drops.
• Analyze sales performance, footfall, and conversion metrics to optimize product placement and maximize revenue per square foot.
• Network-Wide Updates & Existing Store Refreshers
• Plan and execute ongoing VM updates, seasonal floor flips, and promotional campaign changes across existing stores.
• Conduct regular visual audits and store visits to maintain consistency and uphold high visual presentation st

📌 Visual Design Lead (India)
🏢 Broadway
📍 India