This is a remote position.
We are looking for a hands-on Performance Marketing Expert who can take ownership of paid lead generation and customer acquisition across Meta, Google and other digital advertising platforms. This is not an agency coordination or reporting-only role.

Ownership Mindset:
• This is a high-ownership, hands-on role. You will take complete responsibility for assigned campaigns from planning and setup to optimization, troubleshooting and results.
• If CPL increases, lead quality drops, tracking breaks or a campaign stops converting, you are expected to investigate, propose solutions, implement them and follow through until the issue is resolved.
• You will be accountable for campaign outcomes, not just completing tasks.

Paid Acquisition:
• Plan, build, manage and optimize paid campaigns across Meta/Facebook & Instagram, Google Ads, YouTube and other relevant platforms.
• Generate qualified leads for courses, classes, events, workshops and education programs.
• Optimize for qualified leads and enrollments rather than simply maximizing lead volume.
• Monitor CPL, CPQL,



conversion rate, CAC, ROAS and LTV.
• Proactively identify opportunities and take ownership of campaign performance.

Meta / Facebook Ads:
• Create campaign structures and select appropriate objectives.
• Build and test audiences, lookalikes and re-targeting segments.
• Set up and optimize lead forms and conversion campaigns.
• Test creatives, hooks, offers, messaging and placements.
• Monitor, troubleshoot and scale winning campaigns.

Google Ads:
• Search, Performance Max, Display, YouTube and remarketing.
• Keyword research, negative keywords and campaign structure.
• Bidding strategies, audience targeting and conversion tracking.
• Ad-copy testing and landing-page optimization.
• Identify and fix underperforming campaigns.

Other Platforms:
• Experience with at least 2–3 additional paid acquisition platforms such as LinkedIn, TikTok, Quora, Reddit, Snapchat or regional platform

📌 PERFORMANCE MARKETING EXPERT — EDTECH (India)
🏢 EnthuZiastic
📍 India