Role Overview
This is a core business role at Mokobara. As a Category Manager, you will act as the single-threaded owner for your category, responsible for the full product lifecycle and overall category health. You’ll sit at the intersection of data, product, brand, and growth, working cross-functionally to ensure that the products our teams pour their heart and soul into reach their full potential-
commercially, creatively, and experientially.

We’re looking for a high-ownership, insight-driven Category Manager to own one or more product
categories end-to-end; from research and strategy to launch execution and performance tracking.
If you’re someone who loves owning outcomes, working deeply with data, and shaping products
beyond just launch day, this role will give you immense ownership and impact.

Key Responsibilities
1. Category Intelligence & Strategy
● Support category intelligence across product, category, channel and spend performance;
identify commercial opportunities, risks and trends.
● Translate data and research into transparent product/category insights, trade-offs and




recommendations for the business.
● Identify market and customer white spaces and turn them into clear product, range and
category opportunities.
● Support category roadmaps, range plans, launch calendars and projections aligned with
business priorities.

2. New Product Launch & Cross-Functional Execution
● Act as the single owner for new product launches, from launch planning and readiness
through go-live and post-launch performance tracking.
● Drive launch workbacks across Product, Brand, Growth, Supply Chain, Retail and Ops;
proactively manage timelines, dependencies and risks.
● Own briefs for Brand / Influencer Marketing and Performance Marketing, translating
product truth into sharp creative requirements for creator content, statics, video and other
launch assets.
● Ensure launch readiness across inventory, pricing, P&L;, product information, channel
requirements and marketing assets.
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📌 Category Manager (India)
🏢 Mokobara
📍 India