We are looking for a high-impact Director of Product Marketing to lead strategic product marketing for our enterprise SaaS portfolio, with a strong focus on procurement, Source-to-Pay, supply chain technology, AI-first marketing, enterprise software positioning, go-to-market strategy, product launches, competitive intelligence, sales enablement, and content strategy. This is an exciting prospect for a senior marketing leader who thrives at the intersection of market insight, product strategy, customer value storytelling, revenue growth, and high-impact content leadership. The ideal candidate brings deep expertise in B2B SaaS product marketing, exceptional skill in crafting differentiated messaging and content for complex software solutions, and a proven ability to influence cross-functional teams including product management, sales, demand generation, and customer success. You will play a critical role in shaping market perception, accelerating pipeline, improving product adoption, strengthening our leadership position in the enterprise technology space,



and elevating our content strategy through an AI-first approach. If you have a strong track record of driving go-to-market excellence, building impactful narratives and content for enterprise buyers, and applying AI-powered marketing approaches to improve strategy, execution, content creation, and productivity, this role offers the scale, visibility, and strategic ownership to make a measurable business impact.

Key Responsibilities
• Lead product marketing strategy for Zycus' enterprise SaaS portfolio with a focus on procurement and Source-to-Pay solutions.
• Develop compelling positioning, messaging, and differentiated value propositions for target buyer personas and market segments.
• Own and drive the content strategy aligned to product marketing goals, including thought leadership, solution narratives, product collateral, campaign assets, case studies, website messaging, and sales content.
• Ensure all produ

📌 Director of Product Marketing (Bengaluru)
🏢 Zycus
📍 Bengaluru