• Develop and execute annual category marketing and Go-To-Market (GTM) plans.
• Translate customer insights and value propositions into effective market activation strategies.
• Drive GTM rollout across channels through coordination with internal and external stakeholders.
• Lead packaging development and refresh projects, ensuring legal and technical compliance.
• Plan and execute ATL, BTL, and brand-building initiatives to support product launches.
• Monitor marketing budgets, track campaign effectiveness, and optimize ROI.
• Develop marketing collaterals by collaborating with agencies, vendors, and cross-functional teams.
• Track competitor activities, market trends, and share key insights with stakeholders.
• Drive digital marketing initiatives, including content development, website engagement, and media campaigns.
• Define and monitor campaign KPIs to improve customer reach, engagement, and conversion.
• Pilot and scale cutting-edge media platforms and activation programs based on performance and business impact.

📌 Marketing Manager (Mumbai)
🏢 UltraTech Cement
📍 Mumbai